Research on Social Service Value of Wutongshan Scenic Area of Shenzhen Based on Big Data of Network

Wutongshan Scenic Area is an important public space in Shenzhen, known for its well-preserved ecology and rich cultural heritage, attracting a large number of tourists and local residents. This study utilizes network big data analysis to assess the social service value of Wutongshan Scenic Area. By leveraging Tencent Location Big Data, the study examines the spatial and temporal variations in the intensity of scenic area usage during holidays and working days. Additionally, ROST CM6.0 software is employed to analyze the frequency, semantic relationships, and emotional associations of online user reviews, identifying key areas of interest and evaluating visitor perceptions. This multidimensional approach aims to provide a comprehensive understanding of the social service value offered by Wutongshan Scenic Area. The visualization of network big data enables real-time and comprehensive analysis, highlighting the significance of the scenic area’s social services.