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Building brand equity

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • بيانات النشر:
      SAGE Publications, 2002.
    • الموضوع:
      2002
    • نبذة مختصرة :
      This paper will consider four questions of branding:What is a brand?What is it that brands do for us; what is the power of brands?What is the brand equity concept?What is a model for thinking about building strong brands in one's own organisation?
    • ISSN:
      1745-7912
      1745-7904
    • الرقم المعرف:
      edsair.doi...........a9b89e38d13e913bc16eaf45d1204805