نبذة مختصرة : Lack of environmental awareness or ignorance re-garding the ecological role of animals among children has long-term negative consequences for the biodiver-sity of a nation. We conducted a study in a biodiversity hotspot in southern India to examine the knowledge level of rural school children regarding the mammali-an species in their region. The results of the study showed that school children were able to recognize regional mammalian species that are publicized by media sources, but had little knowledge about their conservation status or more significant information about them. Environmental education programmes must focus on making children more aware of the im-portance of various animals sharing their habitat, so that they have greater knowledge regarding the eco-logical roles of animals in the ecosystem.
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