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Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers’ perceptions

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  • معلومة اضافية
    • بيانات النشر:
      Informa UK Limited, 2020.
    • الموضوع:
      2020
    • نبذة مختصرة :
      This study examined the influence of brand trust and loyalty to Korean Bangtan Sonyeondan (BTS), as perceived by global viewers who watched a BTS dance performance on TV and online. The sample cons...
    • ISSN:
      1815-5626
      1433-0237
    • الرقم المعرف:
      edsair.doi...........76549f4c94657e001da51e0bedebc707