Contradictions of Commercialization: Revealing the Norms of Science?

The proponents of the entrepreneurial university have claimed that it implies adjustments in the normative structure of science. In this article, I will critically examine whether a qualitatively new kind of academic ethos can emerge from the commercialization of academic research. The traditional conception of norms of science as institutionalized imperatives is distinguished from the constructivist conception of norms as strategic or ideological resources. An empirical case study on the commercialization of the research of one academic language-technology group is presented. The case study does not support the constructivist conclusion that the norms of science are malleable at will.