Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special Issue (SI) and provide a comprehensive thematic literature review considering three broad categories or aspects of ethical consumerism research, (1) contexts of ethical consumption, (2) forms of ethical consumerism, and (3) approaches to explaining ethical consumer behavior. We summarize the articles of this SI as part of the thematic literature review to provide an understanding of how these articles and this SI’s overall contribute to ethical consumerism research. Each article in this SI offers new insights into a specific field of ethical consumerism while focusing on emerging market contexts. Overall, this SI expands knowledge related to the dynamics and challenges of ethical consumerism and offers future research directions in this area.