Redeeming Value.

N

4

Change Strategies; Interviews; Librarians; Library Associations; Library Personnel; Marketing; Nonprofit Organizations; Organizational Change; Organizational Development; Values

0002-9769

Presents an essay on organizational transformation and the way successful marketing transformations redeem a sense of value. Focuses on challenges faced by not-for-profit institutions, current changes in the library profession, and implications of the American Library Association's Goal 2000. A sidebar summarizes an interview with the director of the Office for Information Technology Policy. (JMV)

1995

EJ506966