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Developing and Assessing Critical Thinking Skills in Marketing Students: The Power of Making Explicit Problem-Solving Processes
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- المؤلفون: Nonis, Sarath A.; Hudson, Gail I.
- اللغة:
English
- المصدر:
Journal of Education for Business. 2019 94(3):195-203.
- الموضوع:
2019
- نوع التسجيلة:
Journal Articles
Reports - Research
Tests/Questionnaires
- معلومة اضافية
- Peer Reviewed:
Y
- المصدر:
9
- Education Level:
Higher Education
Postsecondary Education
- الموضوع:
- الرقم المعرف:
10.1080/08832323.2018.1504737
- ISSN:
0883-2323
- نبذة مختصرة :
Applied research is a course that has been taught to develop and effectively assess critical thinking skills in marketing students. A modified version of the problem-solving model using explicit problem-solving processes is employed in the design of course material and delivery. Assessment data support students' ability to critically think at both lower and higher levels. Assignments include creative and timely experiential exercises to reinforce important marketing concepts, encourage student interest, and develop critical thinking skills.
- نبذة مختصرة :
As Provided
- الموضوع:
2019
- الرقم المعرف:
EJ1209597
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