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Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Faulds, David J.
  • اللغة:
    English
  • المصدر:
    American Journal of Business Education. 2015 8(2):79-94.
  • الموضوع:
    2015
  • نوع التسجيلة:
    Journal Articles
    Reports - Research
    Tests/Questionnaires
  • معلومة اضافية
    • Peer Reviewed:
      Y
    • المصدر:
      16
    • Education Level:
      Higher Education
      Postsecondary Education
    • الموضوع:
      Marketing; Videoconferencing; Course Objectives; Instructional Effectiveness; Teaching Methods; Masters Programs; Business Administration Education; Social Networks; Authors; Surveys; Student Attitudes; Graduate Students
    • ISSN:
      1942-2504
    • نبذة مختصرة :
      This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors' acceptance of Skype as a platform for delivering remote presentations to college audiences. The results indicated that both students and authors strongly supported the use of Skype as a presentation platform. The author presentations greatly enhanced the learning environment and contributed to achieving several specific course objectives.
    • نبذة مختصرة :
      As Provided
    • Number of References:
      40
    • الموضوع:
      2015
    • الرقم المعرف:
      EJ1057573