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Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (85th, Miami, Florida, August 5-8, 2002). Public Relations Division.
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- معلومة اضافية
- Peer Reviewed:
N
- المصدر:
503
- الموضوع:
- الموضوع:
- نبذة مختصرة :
The Public Relations Division of the proceedings contains the following 15 papers: "Virtual Issues in Traditional Texts: How Introductory Public Relations Textbooks Address Internet Technology Issues" (Lois A. Boynton and Cassandra Imfeld Gajkowski); "Crisis Public Relations: A Study of Leadership, Culture, Demand and Delivery" (Terence (Terry) Flynn); "An Analysis of the Relationships Among Structure, Influence, and Gender: Helping to Build a Feminist Theory of Public Relations" (Julie O'Neil); "Measuring Public Relations Outcomes: Community Relations and Corporate Philanthropy Programs" (Margarete Rooney Hall); "Journalists' Hostility Toward Public Relations: A Historical Analysis" (Fred Fedler and Denise DeLorme); "The Fools, the Wise and the Meaning Makers Understandings of Publics and Understanding Risk Perception" (Joye C. Gordon); "The Effects of Relationships on Satisfaction, Loyalty, and Future Behavior: A Case of a Community Bank" (Yungwook Kim and Samsup Jo); "In the Face of Change: A Case Study of the World Wide Web as a Public Relations Tool for Art Museums" (Nicole Elise Smith); "A Cross-Cultural View of Conflict in Media Relations: The Conflict Management Typology of Media Relations in Korea and in the US" (Jae-Hwa Shin and Glen T. Cameron); "Asking What Matters Most: A National Survey of PR Professional Response to the Contingency Model" (Jae-Hwa Shin, Glen T. Cameron, and Fritz Cropp); "Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles" (Linda Aldoory and Elizabeth Toth);"Five Decades of Mexican Public Relations in the United States: From Propaganda to Strategic Counsel" (Melissa A. Johnson); "Toward an Inclusive Trajectory of Public Relations History: The Contributions of W.E.B. Du Bois to Nonprofit Public Relations Before the Crisis and Beyond" (Kimberly Williams Moore); "International Paradigms: The Social Role of Brazilian Public Relations Professionals" (Juan-Carlos Molleda); "Cross-National Conflict Shifting: A Conceptualization and Expansion in an International Public Relations Context" (Juan-Carlos Molleda and Colleen Connolly-Ahern). (RS)
- الموضوع:
2003
- الرقم المعرف:
ED473788
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