Presentation of Projects, 1975/76.

N

55

Adult Education; Audiences; Children; Information Dissemination; Information Processing; Information Science; Mass Media; Media Research; Programing (Broadcast); Radio; Research Reviews (Publications); Television

Research projects currently underway at the Audience and Programme Research Department of Sweden's Sveriges Radio are divided into four areas: studies of children, information studies, audience studies, and adult education studies. The focus of the ten projects being pursued by the children's group is on the effect of the broadcast media on children of various ages. The research concerns the perceptual and cognitive abilities of children, as well as the effects of various programing features. The ten information studies aim at investigating the preconditions for transmitting public information via radio and television and identifying the relative role of these media as sources of knowledge. The format and content of programs and the varying characteristics of audiences are of interest. Eleven audience projects seek to describe the size and composition of audiences and to explain program selection processes. Three adult education studies are being undertaken for the Committee for Radio and Television in Education (TRU), the National Board of Education, and the Swedish International Development Authority (SIDA). They aim to identify those who participate in various adult education classes. The report's appendix includes a statement of goals of the Sveriges Radio research department and a listing of 1974/75 studies. (KB)

1977

ED131866