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Adidas ends partnership with Ye over antisemitic remarks
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- معلومة اضافية
- نبذة مختصرة :
NEW YORK (AP) ” Adidas ended a partnership that helped make the artist formerly known as Kanye West a billionaire and lent the German sportswear an edgy appeal, but ultimately couldn't survive a mounting outcry over the rapper's offensive and antisimetic remarks. The split will leave Adidas searching for another transcendent celebrity to help it compete with ever-larger rival Nike, but will likely prove even costlier for Ye, as the rapper is now known. The sneaker giant became the latest company to cut ties with Ye, whose music career has been in decline as he courted controversy. [ABSTRACT FROM PUBLISHER]
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