Questionnaire design affects response rate.

The article discusses the role of the survey questionnaire on the rate of response by respondents. According to professional literature on survey research, a good return rate can best be predicted by the level of interest that the respondent has in the topic of the survey. Non-traditional ways should be used to structure questions on the questionnaire. This means that items on the questionnaire should be developed strategically. the questionnaires should have specific sets of directions for each group or section of items.