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- المؤلفون: McNeal, James U.; Yeh, Chyon-Hwa
- المصدر:
American Demographics. Jun93, Vol. 15 Issue 6, p34. 6p. 6 Color Photographs, 3 Graphs, 3 Cartoon or Caricatures.
- الموضوع:
- معلومة اضافية
- نبذة مختصرة :
Features the five-stage learning process children undergo to become consumers. Beginning in supermarkets, graduating to retail outlets; Commercial sources of satisfying objects; Requesting desired objects; Choosing as an independent consumer; Assisted and independent purchases; Demographic differences as consumers; Advertising and promotions by discounters. INSET: Let's go to the happy store, by Nancy Ten Kate..
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