4 ROADBLOCKS.

The article discusses the four major challenges facing companies that engage in business-to-business (B2B) electronic-commerce. It cites the language problems that still arise as the technology for facilitating interlanguage communications and transactions remains crude. It also discusses the unpreparedness and unwillingness of some businesses to compete on price in a global market, the lack of standards, and the issue of trustworthiness and personal relationships.