BROADCAST TV'S MOST EXPENSIVE SHOW: 'SUNDAY NIGHT FOOTBALL'.

ADVERTISING Age (Periodical); TELEVISION advertising; NATIONAL Broadcasting Co. Inc.; SUNDAY Night Football (TV program); AMERICAN Idol (TV program); BIG Bang Theory, The (TV program); VOICE, The (TV program)

The article reports on the "Advertising Age" magazine's 2013 pricing survey of the television advertisements in the U.S. National Broadcasting Co.'s "Sunday Night Football" was the most expensive, with a 30-second advertisement averaging about 593,694 dollars in the 2013-2014 season. Other shows in the top ten list include "American Idol," "The Big Bang Theory" and "The Voice."