Whither NBC's peacock?

The article reports on the poor performance of National Broadcasting Co. Inc. (NBC) since its takeover by General Electric Co. (GE) in 1986. Among the three networks, NBC was a strong number one when GE acquired it as the centerpiece of its $6.4 billion acquisition in June 1986. But that was then. In 1991, NBC is in a virtual dead heat in the ratings wars with CBS Broadcasting Inc. and American Broadcasting Co. NBC has had no new major prime-time hits in two years. It has lost market share among the networks, which are they losing market to cable television. Prime-time viewership of all networks has dropped to 62%, from 85% ten years ago. NBC's prime-time ratings are down 12%. INSET: Fighting for the spoils, by K. Harris..