Cultural bias.

Cultural bias, or ethnocentricity, occurs when an individual interprets other people’s experiences through the lens of their own cultural experience. When judgment of others is based on the standards of one’s own culture, the implication that one culture is better than another arises. This preferential treatment, or bias, may be intentional or unintentional. In either case, cultural bias is considered a discriminatory practice because it assumes that one society’s behavior is the accepted norm, thereby placing other groups at lesser value.