Cinematography.

Cinematography is the science and practice of making motion pictures. It includes the technical processes behind all imaging formats, including film, analog, and digital video. Cinematography is concerned with the careful manipulation of technical and mechanical tools, such as lighting, exposure, lenses, filters, and special effects, to create a coherent visual expression of information, emotion, or narrative. Besides the filmmaking and commercial industries, in which cinematography plays a central role, virtually any area where the production of a moving image is useful relies on the principles of this field of applied science. For example, cinematography has important applications in disciplines as diverse as military, education, scientific research, marketing, and medicine.