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Flight of the bumblebee.

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  • معلومة اضافية
    • نبذة مختصرة :
      The article presents information on Mary Kay Cosmetics Inc. The corporate symbol for Mary Kay is a bumblebee--an insect that, aerodynamically, should not be able to fly. But from 1978 to 1980 the Dallas-based skin care company had seen sales fly from $54 million to $167 million and earnings from $5 million to $15.1 million. Return on equity reached an astonishing 48%. With 45 skin care products sold at Tupperware-style parties by beauty consultants motivated by trips, diamond pins, minks and pink Cadillacs.