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Why Big Data Is All Retailers Want for Christmas.

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Savitz, Eric
  • المصدر:
    Forbes.com. 12/12/2012, p44-44. 1p.
  • معلومة اضافية
    • الموضوع:
      RETAIL industry; RETAIL stores; NATIONAL Retail Federation (U.S.); BUSINESS forecasting
    • الموضوع:
      UNITED States
    • نبذة مختصرة :
      The article discusses big data analytics as a critical force in growing retail sales in the U.S., and offers industry examples that illustrate the future of retailing and big data. It believes that big data analytics is helping retailers stay ahead of the omni-channel shopper driven by advances in mobile, digital and social media technology. It cites the National Retail Federation Thanksgiving weekend shopping survey, noting that shoppers spent 423 U.S. dollars against 398 U.S. dollars in 2011.