The Marketplace in Your Brain. (cover story)

NEUROECONOMICS; INTERDISCIPLINARY research; NEUROSCIENCES; ECONOMIC research; CAMERER, Colin F.; MATHEMATICAL models of economics; ECONOMICS & psychology; COHEN, Jonathan D.; PHELPS, Elizabeth A.; PLATT, Michael L.; PSYCHOLOGY

The article discusses the scholarly field of neuroeconomics, a discipline which combines aspects of neuroscience with economics. It highlights the efforts of behavioral finance and economics professor Colin F. Camerer in advancing the field and explains how experiments within neuroeconomics focusing on applying mathematical models used in economics to neuroscience. Research regarding ways in which aspects of neuroeconomics can influence the academic discipline of human psychology is noted and experiments in neuroeconomics conducted by individuals including neuroscientist Jonathan D. Cohen, psychologist Elizabeth A. Phelps, and neuroscientist Michael L. Platt are highlighted.