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A FOGYASZTÓI LOJALITÁS ELÕZMÉNYEI A MAGYAR MOBILTELEFONOS SZOLGÁLTATÁSI PIACON.

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  • المؤلفون: Simay, Attila Endre
  • المصدر:
    Vezetéstudomány / Budapest Management Review. Apr2012, Vol. 43 Issue 4, p48-61. 14p.
  • معلومة اضافية
    • Alternate Title:
      Antecedents of the consumer loyalty in the Hungarian telecommunication market - the role of trust.