Effectiveness of Media Strategies to Increase Enrollment and Diversity in the Women's Health Registry.

RECORDING & registration; AFRICAN American women; WOMEN'S health; PUBLICITY; ADVERTISING campaigns

This article focuses on a study which investigated the effectiveness of media strategies to increase enrollment and diversity in the Women's Health Registry, created by the University of Michigan Health System's National Center of Excellence in Women's Health and Center for Clinical Investigation and Therapeutics. A second publicity campaign specifically targeting African American women was launched by the Women's Health Registry team in May 2001 in the interest of increasing the participation of women of color. The enrollment of non-White women in this campaign increased from 8 percent of the total pilot sample enrollment to 14.48 percent in the second campaign.