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O FIM DA INFÂNCIA? AS AÇÕES DE MARKETING E A "ADULTIZAÇÃO" DO CONSUMIDOR INFANTIL.

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  • المصدر:
    RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2010, Vol. 11 Issue 5, p129-150. 22p.
  • معلومة اضافية
    • Alternate Title:
      CHILDHOOD'S END? MARKETING ACTIONS AND THE "PREMATURE ADULTHOOD" OF THE CHILD CONSUMER.