The Lost Generation Wasn't.

The article reports that even though the birth rate in the U.S. has declined, the baby-food market is steady at 325 million dollars a year, profiting Gerber Products Co., as more mothers have learned to lean on the convenience of baby foods. It states that the company lifted its market share from 52 percent in 1962 to 60 percent last year. It mentions that last year, the company spent 6 million dollars each on advertising and sales promotion.