Addressing obesity through formulation, innovation.

The article discusses obesity-related issues faced by the beverage industry. According to a report by the U.S. Centers for Disease Control and Prevention (CDC) in 2010, 28.7 percent of American adults are obese. Lynn Dornblaser, director at Mintel International Group Ltd., says prevalnce of obesity affects the beverage products having full calories. She suggests that full-calorie beverages can maintain their market by reducing their package size or advertising product's positive factors.