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The pro in football stands for profits.
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The article focuses on professional football in the U.S. that has become a big business as of January 1970. It cites developments in professional football as it enters its 50th year, including the increase in the value of football franchises and salaries of players. It says National Football League (NFL) Commissioner Peter Rozelle will become chief of a football monopoly with the merger between the American Football League (AFL) and NFL. Also noted is that professional football is capable of attracting an audience. INSET: Fullback Brown gets thrown for a loss.
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