The article reports on a rule of journalistic etiquette of not mentioning brand names of products in news reports. An example is given on how public curiosity was aroused by a news report that Philadelphia baseball player Cy Williams would be presented with a new motor car by fans for his ability as a home-run hitter. Readers wanted to know whether Williams' fans loved him like a Ford or a Rolls-Royce. The Philadelphia National League Baseball Club informed "Time" magazine that Williams received a Rickenbacker automobile.
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