THE FACE OF FACEBOOK.

ZUCKERBERG, Mark, 1984-; FACEBOOK Inc.; ONLINE social networks; INTERNET -- Social aspects; PRIVACY; WEBSITES -- Economic aspects

The article offers a profile of Facebook founder Mark Zuckerberg. The author reflects on how the business model of the social networking web site depends on changing notions of privacy, revelation, and self-display. The article describes Zuckerberg's development of the site at Harvard University, the popularity and commercial value of online social networking, and privacy issues concerning personal details on the Internet.