Follow the Leader.

TYPOGRAPHIC design; GLASER, Milton, 1929-; ARTS awards; OBAMA, Barack, 1961-; ROLE models; BAYER, Herbert; SALTER, George

The article presents information on several leaders in the field of graphic design. It is stated that Milton Glaser is the first graphic designer to receive a National Arts Award by U.S. President Barack Obama. Talking about his role models, Glaser says that Herbert Bayer brought European ideas to the U.S. Glaser says that George Salter was a mid century book cover designer, also taught calligraphy and lettering at Cooper Union. Other designers include Lester Beall, Paul Rand, and Joseph Baum.