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Price-Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect.

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  • المؤلفون: Carmon, Ziv1 ; Simonson, Itamar2
  • المصدر:
    Journal of Consumer Psychology (Taylor & Francis Ltd). 1998, Vol. 7 Issue 4, p323. 21p. 8 Charts.