WHEN MINDSETS COLLIDE: SWITCHING ANALYTICAL MINDSETS TO ADVANCE ORGANIZATION SCIENCE.

Analytic techniques have associated mindsets that can determine the way scholars conceptualize their objects of study. I propose that switching these "analytical mindsets" can lead to new theoretical insights. Using two examples, I show how switching analytical mindsets allows for divergent creative thinking that can help researchers generate new theoretical foci. I conclude by discussing the importance of attending to methodology when engaging in the process of theory construction. [ABSTRACT FROM AUTHOR]

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