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Vartotojų lojalumo stadijų nustatymo modelis. (Lithuanian).

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  • معلومة اضافية
    • Alternate Title:
      MODEL OF THE DETERMINATION OF CUSTOMER LOYALTY STAGE. (English)
    • الموضوع:
      CUSTOMER loyalty; CUSTOMER services; CUSTOMER lifetime value; RELATIONSHIP marketing; LOYALTY; MARKETING; ALTERNATIVE currencies
    • نبذة مختصرة :
      The article proposes the theoretical model of customer loyalty classification. Various methods of customer loyalty measurement are analyzed. On the basis of the analysis of customer loyalty classification and measurement, the universal theoretical model for the determination of customer loyalty stages is designed. [ABSTRACT FROM AUTHOR]
    • نبذة مختصرة :
      Straipsnyje pateikiamas apjungiantis vartotojų lojalumo klasifikavimo modelis. Analizuojami galimi vartotojų lojalumo matavimo metodai. Atliktos vartotojų lojalumo klasifikavimo bei matavimo analizės pagrindu sudarytas universalus teorinis vartotojų lojalumo modelis. [ABSTRACT FROM AUTHOR]
    • نبذة مختصرة :
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