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Vartotojų lojalumo stadijų nustatymo modelis. (Lithuanian).
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- معلومة اضافية
- Alternate Title:
MODEL OF THE DETERMINATION OF CUSTOMER LOYALTY STAGE. (English)
- الموضوع:
- نبذة مختصرة :
The article proposes the theoretical model of customer loyalty classification. Various methods of customer loyalty measurement are analyzed. On the basis of the analysis of customer loyalty classification and measurement, the universal theoretical model for the determination of customer loyalty stages is designed. [ABSTRACT FROM AUTHOR]
- نبذة مختصرة :
Straipsnyje pateikiamas apjungiantis vartotojų lojalumo klasifikavimo modelis. Analizuojami galimi vartotojų lojalumo matavimo metodai. Atliktos vartotojų lojalumo klasifikavimo bei matavimo analizės pagrindu sudarytas universalus teorinis vartotojų lojalumo modelis. [ABSTRACT FROM AUTHOR]
- نبذة مختصرة :
Copyright of Management of Organizations: Systematic Research is the property of Sciendo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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