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- المؤلفون: Hermes, J. J.
- المصدر:
Chronicle of Higher Education. 6/27/2008, Vol. 54 Issue 42, pA7-A7. 1/5p.
- معلومة اضافية
- الموضوع:
- نبذة مختصرة :
The article discusses a business model that was created by business students at the University of Washington. The students packaged a "W Defense" box, consisting of police-grade pepper spray and a powerful whistle and licensed with the university's logo. It is reported that in less than three weeks, they sold nearly 250 kits at $21.95 apiece. The students claimed that they sold the most kits to sorority and fraternity houses.
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