Passionfruit 2008.

The article focuses on the market performance of New Zealand's passionfruit growers in the first five months of 2008. Fruit growers Grant McAlpine and Dena McAlpine said the sector failed to earn high yield during the period, where supply is abundant, because supermarkets keep the price high. They also added that the decline in cartage cost and rise transport cost affect their returns. Meanwhile, the Zealand Passionfruit Growers Association is rolling out effort to improve market prices.