Multiunit managers can execute high-impact unit visits by playing coach, not quarterback.

The article recommends management strategies for multi-unit managers (MUM) in the food service sector in the U.S. Average MUMs have been described to be less focused in visiting food chain units, citing their habit of managing their units without plan, purpose or passion. Key strategies for visiting and managing restaurant units include preparation through a quarterly business plan, reviewing of written reports and assessment of performance.