Do the right thing? Not with a rival's inside info.

PUBLIC opinion polls; CONFIDENTIAL communications & ethics; BUSINESS ethics; ECONOMIC competition; PERIODICALS; ADVERTISING; CUNETA, John

This article deals with the online poll conducted by Advertising Age magazine on the moral aspects of confidential communication. More than two-thirds, 67% of voters in the online poll indicated that if there were no repercussions, they would read the inside information. John Cuneta, game-market analyst and community manager, felt the moral obligation to pass on the confidential documents but noted that the competition out there is fierce. Others believe that accepting the inside information is just plain wrong.