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Sponsorship leagues.

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اقرأ أكثر حفظ في قائمتي
  • معلومة اضافية
    • الموضوع:
      COCA-Cola Co. 003296175 KO; ADIDAS AG 015869621
    • الموضوع:
      MASON, Rob
    • نبذة مختصرة :
      The article reports that as the World Cup Soccer kicked off earlier June 2006, four years of meticulous preparation swung into action for the army of World Cup sponsors. Using their hard-won rights to the tournament effectively has never been so vital. Brands such as Coca-Cola Co., Budweiser, Gillette, MasterCard and Adidas Corp. are leveraging their associations across the marketing mix, from TV advertising to sales promotions to online activity. According to Rob Mason, managing director of SBI, given the sums being paid for top-end sponsorship deals, it has become vital for companies to make their tie-ups deliver.