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TRYING TO BRING BACK THE GOOD OLD DAYS AT NOVO.
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The article discusses the problems faced by biotechnology company Novo Industri when its market for industrial enzymes and insulin ran into trouble. The company's President and Chief Executive Officer, Mads Ovlisen discusses what went wrong and how he plans to reorganize company's businesses. It is noted that the company is trying to persuade the U.S. detergent makers to increase the use of enzymes in their products. The problems faced by the company in the insulin market are also given.
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