Making New Moms Into Loyal Shoppers.

Focuses on the plan of the natural food retailer Whole Foods Market to launch the Whole Baby program which will free nutrition educational booklets for new and expectant mothers in the U.S. in September 2005. Free products to be offered by the company in its retail stores; Partnership of the company with the "Mothering" magazine to present free lectures in selected cities; Suggestion from Glenn Hausfater, managing partner for Partners in Loyalty Marketing, for traditional retail stores on replicating the Whole Baby program.