Heineken Plans Gulf's First Large-Scale Brewery in Dubai.

ALCOHOLIC beverage tax; BUSINESS tourism; ALCOHOL drinking; CITIES & towns; BEER brewing

Heineken NV, in a joint venture with Dubai-based Maritime and Mercantile International, is set to build the Gulf's first large-scale brewery in Dubai, marking a significant development in a region with historically strict alcohol restrictions. The brewery, scheduled for completion in 2027, will produce popular beer brands like Heineken, Kingfisher, Amstel, and Birra Moretti. This move reflects Dubai's efforts to diversify its economy, attract tourists, and cater to a growing demand for alcohol in a market that sees over 17 million tourists annually. [Extracted from the article]

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