KEPUTUSAN KONSUMEN DALAM PEMILIHAN JASA PENGELOLAAN LIMBAH B3. (Indonesian)

This study examines the factors that influence consumer decisions on hazardous waste management in Indonesia. Through a critical review of recent literature, this study identifies ten keys factors that influence consumer decisions, includeing price, service provider reputation, service quality, location proximity, ease of access to information, risk perception, environmental awarness, government regulations, social pressure, and previous experience. The result of the analysis show that although environmental awarness has increased, economic factors such as price are still a major consideration for consumers. This research also reveals gaps in the literature, particularly the lack of studies that incorporate various factors holistically. The findings provide important implications for service providers, policy makers and research to improve sustainable hazardous waste management practices in Indonesia. [ABSTRACT FROM AUTHOR]

Peneltian ini mengakaji faktor-faktor yang mempengaruhi keputusan konsumen dalam mendukung pengelolaan limbah Bahan Berbahaya dan Beracun (B3) di Indonesia. Melalui tinjauan kritis terhadap literatur terkini, penelitian ini mengidentifikasi sepuluh faktor utama yang mempengaruhi keputusan konsumen, termasuk harga, reputasi penyedia jasa, kualitas layanan, kedekatan lokasi, kemudahan akses informasi, persepsi risiko, kesadaran lingkungan, regulasi pemerintah, tekanan sosial, dan pengalaman sebelumnya. Analisis menunjukkan bahwa meskipun kesadaran lingkungan meningkat, faktor ekonomi seperti harga masih menjadi pertimbangan utama bagi konsumen. Penelitian ini juga mengungkapkan kesenjangan dalam literatur, terutama kurangnya studi yang menggabungkan berbagai faktor secara holistik. Temuan ini memberikan implikasi penting bagi penyedia jasa, pembuat kebijakan, dan peneliti untuk meningkatkan praktik pengelolaan limbah Bahan Berbahaya dan Beracun (B3) yang berkelanjutan di Indonesia. [ABSTRACT FROM AUTHOR]

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