Australian Wine Exports Jump by a Third as China Resumes Buying.

AUSTRALIAN wines; WINE marketing; MARKETING executives; SHIPMENT of goods; TARIFF

Australian wine exports increased by over a third, with a significant rise in shipments to China following the removal of tariffs. The value of exports reached A$2.4 billion, the highest since August 2021. While the impact on Chinese consumers remains to be seen, there is a focus on diversifying markets and maintaining shares in other regions. Mainland China saw a substantial increase in both value and volume of wine imports, while exports to other destinations remained stable. [Extracted from the article]

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