The Deluxe Treatment.

LICENSE agreements; ACCOUNT books; SPECIAL sales; CONSUMERS; SUBSCRIPTION gift-box services; BOOK promotions

The rise of social media platforms like BookTok has led to an increase in demand for eye-catching special editions of books. These special editions often feature unique packaging, such as sprayed edges and illustrated endpapers, and are designed to catch readers' attention and create buzz for a title. Publishers are now considering special editions at the acquisitions stage and are embracing the chance to offer these editions earlier in the publishing process. However, as the market becomes flooded with special editions, publishers will need to be strategic in selecting which titles receive this treatment to maintain their appeal. [Extracted from the article]

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