Strategic SWOT Analysis for Poultry Industry in Iraq.

The broiler industry, is a vital part of animal production, it's became very important in Iraq to meet the needs of animal protein due to the growing numbers of population. Broiler meat is nutritious and, healthy compared to other meats. These characteristics, raised the demand for broiler meat significantly in recent decades . as well as the easy and fast broiler production, the low production cost has had an impact in the development of the industry. The global broiler meat production amount increased by 2.88% in comparison to the past year, reaching more than 96 million tons. The united states of America is the 1st broiler meat manufacturer globally by eighteen percent of the world broiler production. The largest producers of broiler meat after the United States are China and Brazil in 2013. Iraq's production of poultry meat reached 156,549 tons in 2020, .up from 148,208 tons in the previous year, which represents a change of 5.63%. The goal of this paper is to study the framework of the meat type chicken industry to assess its future growth in Iraq. For this purpose, using a SWOT analysis, the strengths and weaknesses of the industry will be identified. After that, the risks affecting the industry will be discussed . the opportunities in the growth of the industry will be discussed and identified. [ABSTRACT FROM AUTHOR]

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