THE INFLUENCE OF ISLAMIC MARKETING, LIFESTYLE, AND PRICE ON PRE-LOVED CLOTHING PURCHASES: INTENTION AS A MEDIATOR.

Pengaruh Pemasaran Islami, Gaya Hidup, dan Harga terhadap Pembelian Pakaian Pre-Loved: Minat sebagai Mediator.

This study investigates the influence of Islamic marketing strategies, lifestyle factors, and pricing on pre-loved clothing purchase decisions, mediated by purchase intention. The study employs Structural Equation Modeling (SEM) to analyze data collected through questionnaires distributed to 120 respondents in Banda Aceh City, following a sample size determined by the Hair formula. The findings reveal that purchase intention directly impacts purchasing decisions. Additionally, Islamic marketing strategies, lifestyle factors, and pricing all exert a direct influence on purchase intention. Interestingly, the study identifies that lifestyle factors do not have a significant direct effect on purchasing decisions. Furthermore, the analysis demonstrates that purchase intention partially mediates the relationship between Islamic marketing strategies, lifestyle factors, price, and pre-loved clothing purchase decisions. These results suggest that Islamic marketing strategies can be a valuable tool for businesses operating in the pre-loved clothing market. [ABSTRACT FROM AUTHOR]

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