TikTok, Instagram Influencers Help Aging NATO Connect With Gen Z.

NATO, the 75-year-old military alliance, is seeking to connect with the younger generation by enlisting the help of social media influencers. Sixteen content creators from various countries, including the UK, Germany, and France, were invited to attend NATO's summit in Washington, along with 10 influencers from the US. This move recognizes that traditional media outlets may not effectively reach Generation Z. The influencers' travel expenses were covered by NATO, but they have editorial control over their posts and are not paid a fee. The goal is to engage younger generations and convey NATO's message to them. [Extracted from the article]

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