The Healthcare System is Changing--So How Should We Respond?

HOLISTIC medicine; HEALTH insurance reimbursement; HEALTH status indicators; VALUE-based healthcare; TREATMENT effectiveness; MEDICAL societies; PHARMACEUTICAL industry; BUSINESS; LONGEVITY

The article explores the transformation of the healthcare industry towards whole-health and value-based care models, driven by factors such as increasing health needs and a shift towards preventative health strategies. It highlights how companies like Amazon and traditional healthcare players are adapting, emphasizing the necessity for pharmaceutical brands to innovate beyond conventional medicines and align with evolving health paradigms to thrive in this changing landscape.