Snapchat's Spiegel Shifts Focus to AI After Reviving Ad Business.

SPIEGEL, Evan, 1990-; SNAP Inc.; ARTIFICIAL intelligence; SOCIAL media mobile apps; TECHNOLOGICAL innovations; DIRECT response advertising; ADVERTISING; TELEVISION advertising

Snap Inc. CEO Evan Spiegel is focusing on investing in artificial intelligence (AI) and machine learning to enhance the Snapchat user experience. This shift comes after years of revamping the company's advertising business. Snap is partnering with tech giants like Amazon and Google for cloud partnerships, allowing them to focus on product innovations and new Snapchat experiences. The company is also expanding its content offerings and augmented reality experiences, with plans to improve recommendation algorithms and integrate its Stories and Spotlight features. Spiegel believes that augmented reality has the potential to create a shared environment where people can play, learn, and work together. [Extracted from the article]

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